One of the greatest advantages for the customer is that they can compare products or services they wish to purchase from the comfort of their own homes. Instead of visiting a number of different retail outlets, the user simply has to open different window tabs to compare prices or features of the product/service they wish to purchase. Many retailing websites offer the facility where different products they sell can now be easily compared. There is also price comparison websites that customers can use to get the best possible price for their products.
ASOS don’t compare the prices but the consumer can check that on number of the websites and compare the price the product they went to buy. For example http://www.twenga.co.uk
Track your purchase
Consumers have to pay for their product /service before they receive it. It is important that consumers feel reassured when this happens. ASOS websites allow consumers to track their purchase from order, dispatch to transportation before delivery to their home address. Again this reassures the consumer and makes them feel that they are obtaining a good service online.
All the customers have to do is login and all the information will be there on the screen.
ASOS also send their customer e-mail about the product they order without even the consumer asking for it.
Being up to date another benefit the consumer get when they use intetnet for their shopping is that they receive e-mail about the latest product the website they used is offering. At ASOS they send e-mail to their customers about there new ranges and the deal the have for the season coming up. Thjs also benefits the customer because they save there time and they also won’t recive lots of paper to their door step because they are receiving e-mail; in there spare time they can decide what they want to buy or present someone.