Online advertising continues to grow in importance
as a mass marketing medium, attracting significant revenues away from other
media. Total online advertising revenues have increased almost eight-fold in
real terms between 2001 and 2005 (from £0.17 billion to £1.3 billion per
year).The Internet plays a central role in daily life; more than 70% of 16-24
year old internet users use social networking websites (compared to 41% of all
UK Internet users) and 37% of 18-24 year olds have contributed to a blog or
website message board (compared to 14% of all UK internet users).
The
research shows 43.7 million people will use the Internet in the UK by 2013,
according to e-Marketer. This would be up from 39.4 million in 2009.Internet
users in the......
UK
2008-2013:-
2008: 38.1 million
2009: 39.4 million
2010: 40.6 million
2011: 41.7 million
2012: 42.8 million
2013: 43.7 million
Some 18.31 million UK households now have internet access, which is an increase
of 1.85 million from 2008, according to a new report published by the Office
for National Statistics (ONS). In 2009, 16.5 million people - 63% of all UK households
- had broadband connections, representing an increase of 6.6 million since 2006.
E-Marketer estimates that 1.3 million UK residents have come online since 2007,
and a similar number will access the Web for the first time between 2008 and
2009. The UK Internet Users and Usage report analyses the continued growth of
online in the UK. It is estimated that the number of Internet users in the UK
reached 36.8 million in 2007, and will pass 38 million in 2008 - equivalent to
62.6% of the entire population. These information shows that the new generation
uses internet alot and want to see everything on there because young people
talk to their friends online make new friends and also internet is faster than
TV or Radio.
ASOS is the second most visited online fashion
store in the UK. With 1.7 million registered users, the Web site attracts over
2.6 million shoppers a month and has won multiple industry awards. They primarily
aimed at 16-24 year old, it offers over 19,500 own-label and branded fashion
goods. To meet their customers wants and need they do the best they can for
example because there business is online they have all most covered the
Internet they are all over the place such as Social Networks - face book, Bebo,
twitter etc.
Progressive companies like ASOS are adopting
social networking as a way to engage in a dialog with their customers, improve
the overall customer experience and gain valuable insight into their
preferences
Connect ASOS online:
* Twitter: Follow us on Twitter
* Face book: Join our Social Media Marketing Best Practices
and Social Media Marketing Mavens
* LinkedIn: Join our Social Media Marketing Mavens
Group
They also have a blog for their customers; where customers can add their
comments and write their opinions about the products ASOS are sell and if they
have any complain about something. They are also other discussions about
celebrities and the latest fashion trends. The business will also be able to
take suggestions from customers about the new products that they should invest into.
Through this ASOS takes feedback from the customers about the service and
product that they are providing and also can make it better how their customers
want.
What is Segmentation?
Segmentation divides a market for goods or services into distinct subdivisions.
It takes a vague undistinguished group of consumers and uncovers those who have
similar needs, those who make purchases or use products or services in the
same. A market segment is a subgroup of people sharing similar consumer
characteristics. And because each segment shares the same attitudes and behaviours,
they generally respond the same to a given marketing strategy.
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Posted by: ebitnow.com | 01/18/2010 at 07:06 AM