ASOS objective is to be the leading fashion website
in the UK and attract growing numbers of overseas customers. A key element of
ASOS financial strategy is to maximise efficiency while continuing to invest in
supporting our planned growth. To keep their customers coming in ASOS
concentrate on three objective ........
1. Uncompromising Presentation-The ASOS website is basically
their shop as they don't have any shop which their customer physically visit
so; ASOS try to attract their customers by the website they have if they
present that well and update with all the information which the customer is
looking for then they will come back to them.
So what ASOS do is that they develop their website
to ensure that their customers enjoy their time on the site and find it easy to
find their way around it.Their website is really cool the customers can see the
product by clicking zoom in out over the image , the side of the product
etc. they also give the information about the product, also delivery charges
and information about different time which suites their customers.
The website received a complete overhaul in March
2009 and we introduced a number of new navigation features to enable quick and
easy browsing of the extended product ranges. We also introduced a 360
degree view of all shoes and accessories and we introduced catwalk for
menswear and for ASOS Outlet. ASOS 20 biggest brands are now represented
by a ‘shop in shop’ providing a rich brand experience for our customers and a
unique distribution platform for our brand partners.
ASOS also have pages on Face book, My Space and Bebo. We have also introduced
ASOS Life, which allows customers to talk to each other and key people within
ASOS.ASOS magazine is now the third largest circulation after glamour and
cosmopolitan.(500,000 AVERAGE MONTHLY CIRCULATION).
Because there website is up to date this helps ASOS
to get people attention and now day customer want new every day. ASOS keep this
in mind and give the best to their customers they can for example on their
website they have lots of brands and the way they present that is
2.Incredible Choice- ASOS offers the latest fashion with a target
of over 30,000 options for the Autumn / winter season. This includes both own
label and branded products.
They have number of new brands to the site including G-STAR, REISS, and
WAREHOUSE AND POLO RALPH LAUREN. They also have introduced both GAP and MANGO
in August "2009"During this year there product ranges grew by 157%
resulting in 21,300 options on site at the end of March 2009.
ASOS attract their customer towards them by giving them lots of options on the
products, this also make the customer to think why go somewhere else if they
can find everything they need is available online. This also saves customers
time and travel cost too.
3.Delivering Impeccable Service- Following
considerable investment in new warehouse and carrier management systems, we
will shortly be introducing a number of new service propositions. Their next
day delivery service will be extended allowing customers to place orders up to
6.00 pm. This includes a Saturday delivery for orders placed on a Friday. ASOS
also send e-mail and text alerts to inform their customers of deliveries.
ASOS will also be introducing a super saver option and premium ‘same day’
service within London. Today, approximately 85% of our orders are trackable.
If they are giving delivery option to their customers and also quick service
the customer can do their last minute shopping online and get it deliver next
day. This can also help ASOS because if the customers like the service they
will suggest their friends and family to buy things from them.
PRINT!
Posted by: ebitnow.com | 01/18/2010 at 07:06 AM