Marketing for online businesses are also changing and will keep changing along with the internet as long as technology keeps dictating changes. The internet has become the new medium and just as a painter brings his canvas to life, internet marketing brings the online business to life. An internet marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you have to offer are finding you.
Cheaper and More Flexible Than Offline Advertising
Their are many advantages of internet marketing it saves times and money with even asking anyone for help it's lot cheaper than advertising on the television and also accessible for longer period of time ; we can also make changes really quickly -now days everybody use computer and internet people want to see everything their from news to entertainment or fashion.
The business I am doing is also online ASOS and one of the biggest advantages of doing business online for them is that they can get their advertisement cheaper and can change it anytime without asking or paying third person. ASOS can tell one of the employees in the company to do that job.
24/7 Presence
One of the biggest advantage of online business is that they don't have to worry about time because they are available 27/ 7 no risk of losing customer. The website can provide all the information that customers need can see the latest product been offered; it also saves people travel cost they can do shopping anytime with even thinking about day and night.
As we know ASOS is an online store and great advantage of no losing their customers they have no worries like other shops; that if they close the shop they will loss their customers.
Offer Convenience
Internet is more convenience then going somewhere else to buy or find out something because it's just one click of a button and all the information will come in front of the screen we need; it's much better than ringing a company and waiting in the queue talking to or ask then about their product. Some customers prefer website rather than taking or travelling which is quicker and best service.
Online business not always successful because ASOS website, friendly service and latest products everybody wanted to do their shopping their because it's easy and straight forward. When we go to a shop we have to wait in the queue but in ASOS it's not like that; you just select a dress and pay no waste of time.
Add Value and Satisfaction
By offering convenience, a point of reference and that touch of Individualised customer service, ASOS already have concentrated on it for example they have covered up all the social network to attract their customers towards them. They also get lots of feedback from their customers.
Their website is really up to date always and is like how now days generation would like to use the evidence for this is when we go to the website and select the product we like; on the page we can click on zoom in to see the product more closely , also back , side etc.
Standardize Sales Performance
If we look at the previous approaches, businesses such as ASOS are able to work on those to create a greater pitch and use it on their website, so their all the customer is able to use it - also no need in training sales people and waiting for them to understand your trade line as it can be done on the Internet.
Improve credibility
ASOS website gives you the opportunity to tell potential customers what their company is all about and why customers should trust them have confidence when they use ASOS website. We know ASOS determine to meet their aims and objectives; we know they are spread all over social networks and get the customers feedback this shows customers that their comments are valuable and they are not wasting their time on them.
Growth Opportunity
A website serves as a great place to refer potential investors to, to show them what your company is about, at ASOS we will find all because they have provided all the information about their company to the customers how will they did and are doing such as profit, revenue total sales etc. We can also guess from their customer’s reply how much better they are then before and they are improving day by day.
Two-Way Communicative Marketing
The two way communication is second advantage of online business because they can get their feedback really quickly and also can improve their Customers service and products.
When we use ASOS website they have area where people can comment on things and tell them what they don't like about their service. ASOS also have people online answering all the customers’ quires and solving them too.
Cheap Market Research
Market research is information about consumers, competitors and the effectiveness of marketing programs. Small business owners use market research to determine the feasibility of a new business, test interest in new products or services, improve aspects of their businesses, such as customer service or distribution channels, and develop competitive strategies.
In other words, market research allows businesses to make decisions that make them more responsive to customers' needs and increase profits.
At ASOS collect their information about their customers by doing online surveys and they also email customers to ask them about their opinions- this way they save a lot of money and easier to complete in comparison to traditional market research. They also have blogs and they have also covered all most all the social networks- where the customers can give feedback and suggestions; this mean ASOS and look at their customers suggestions and improve their website better any time.
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