Analyse the benefits of internet marketing to customers?

There are many advantages the customers have when they do their shopping online such as:

 

Cheaper and More Flexible

 If the customers do their shopping online from this they save the travel cost and less time; if we go to the shopping we have to look around for the product we want to buy but online it’s just one click of a button. If we look at the ASOS website it's very strightforward and eye catching the customer who doesn't know who to use a computer would be easily use the website for their shopping.If still the customer can't find the things they are looking for they can find that by writting in the search engine:

 

 

At ASOS We can also choose the time we want the deliveries to come next morning or after few days it’s just up to the customer.

 

 

24/7 Presence

We also don’t have to worry about the timing of a shop closing, putting notes outside the door for customers and also no worries about bank holidays. This way the customer won’t be getting disappointed at the end because we can visit the ASOS website any time we are free and do the shopping. If the customer wants to ask any question they can ask online and get the answer back same day too.

where as the Shops have their own openning time and the customers have to wait for the shops to open so they can do their shopping. They also have to keep some days in mind before they go for shopping for example on sundays the shops get close really qucikly and this could make the customer dispointed.

 

 

Share Experience

Many people have complains about the service they use sometime and they want to share their opinion to other people or member of the staff so they won’t experience that again. On ASOS website the customer can complain and comment on the things they like or dislike.

  

 

 Customers can compare online

One of the greatest advantages for the customer is that they can compare products or services they wish to purchase from the comfort of their own homes. Instead of visiting a number of different retail outlets, the user simply has to open different window tabs to compare prices or features of the product/service they wish to purchase. Many retailing websites offer the facility where different products they sell can now be easily compared. There is also price comparison websites that customers can use to get the best possible price for their products.

ASOS don’t compare the prices but the consumer can check that on number of the websites and compare the price the product they went to buy. For example http://www.twenga.co.uk  

 

Track your purchase

Consumers have to pay for their product /service before they receive it. It is important that consumers feel reassured when this happens. ASOS websites allow consumers to track their purchase from order, dispatch to transportation before delivery to their home address. Again this reassures the consumer and makes them feel that they are obtaining a good service online.

All the customers have to do is login and all the information will be there on the screen.

  

ASOS also send their customer e-mail about the product they order without even the consumer asking for it.

 

Being up to date  another benefit the consumer get when they use intetnet for their shopping is that they receive e-mail about the latest product the website they used is offering. At ASOS they send e-mail to their customers about there new ranges and the deal the have for the season coming up. Thjs also benefits the customer because they save there time and they also won’t recive lots of paper to their door step because they are receiving e-mail; in there spare time they can decide what they want to buy or present someone.

Unit 12 Investigating Internet Marketing - M1

Comments

[Account Deleted]

This is so interesting and most uses full information at this time. Thanks provide these benefits any online marketing. I am so happy know this good think.

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